I led end-to-end design for a major refresh of Share to Buy — the UK's leading affordable homeownership portal, serving over 120,000 monthly users. The scope covered digital brand, UX strategy, design system, and a ground-up rethink of the platform's core transactional flows.

I delivered a complete digital rebrand and website overhaul for Barbarian F.C., focusing on modernising their iconic brand identity while enhancing global user engagement.

I led end-to-end design for MyGamCare - a new personalised support portal for the UK's leading gambling harm charity. The scope covered a bespoke sub-brand, UX strategy, design system, and a ground-up product built around self-management tools that give users measurable control over their recovery.

I joined the UI phase of a B2B workflow application for a government-adjacent legal appointments body, translating wireframe decisions into a production-ready UI, pushing back on key interface choices backed by research, and building a token-based design system engineered for accessibility and long-term expansion.

I was part of a cross functional design team working on a confidential AI powered SaaS platform built around LLM technology and medallion data architecture. Across iterative design sprints I led on key workflows, built the design system from scratch, and helped solve some of the hardest trust problems that come with putting AI at the core of a professional research workflow.

I led the strategic evolution of Jedu - a compliance platform for schools and Multi-Academy Trusts. Inheriting a partially-built legacy system, I drove the full design transformation: overhauling the IA, building a design system, and shipping specialised tooling that made complex compliance workflows genuinely usable.

I drove the end-to-end design of a comprehensive workflow application for IFAC, delivering an intuitive multi-staged journey and robust reporting system to accelerate event management efficiency.

I provided strategic oversight for the digital transformation of the HTA platform, empowering the design team to overhaul the interface into an intuitive hub that drives member engagement and professional data contribution.

Comprehensive rebrand and digital overhaul of GamCare, delivering a high-impact web presence and bespoke B2B portal to optimise service delivery and user trust.

For a dynamic development agency and its subsidiaries, I developed a comprehensive branding solution and full design system.

I drove the end-to-end branding and digital launch for Sonhaus, delivering a sophisticated visual identity and high-end web presence to redefine luxury second-home ownership for high-net-worth individuals.

As the lead designer, I drove the build of a referee management platform, delivering a high-efficiency web app through strategic user flows and a streamlined UI to accelerate market entry.